Google Analytics 4
What You'll Learn
- Customize the GA4 report library by publishing essential collections and unpublishing irrelevant reports
- Analyze traffic acquisition reports using source and medium dimensions to identify which marketing channels drive conversions and revenue
- Add custom metrics such as revenue, bounce rate, and purchase quantity directly to standard reporting tables
- Evaluate user behavior across landing pages using engagement rate, views per user, and average engagement time
- Diagnose drop-offs across the e-commerce purchase journey from product detail views to add-to-cart and final checkout
- Apply device filters and date comparisons to uncover mobile conversion friction and track channel trends over time
About This Course
In this course, you will learn how to navigate Google Analytics 4 without getting lost in cluttered dashboards or irrelevant default reports. You will configure your workspace to focus on the numbers that drive growth, clearing away unused collections in your report library so you only see the data you need. By following along inside real e-commerce accounts, you will see exactly where to click, how to read core metrics, and how to verify where your visitors come from. You will drill down into channel performance, evaluate landing page engagement, and track each step of your purchase journey to spot where customers drop off. You will also customize your tables with high-value metrics like revenue, conversion rate, and bounce rate, while filtering by device category to troubleshoot checkout roadblocks. By the end, you will be able to perform regular site audits and use real visitor data to guide ad spend, email campaigns, and on-site fixes.
Who this is for: This course is for you if you run an e-commerce store, Shopify site, or online business and want clear answers from your data without feeling overwhelmed by GA4. No advanced analytics background is required, though having access to an active website or store will help you apply each lesson directly.
Modules
01: Getting Started with Google Analytics 4
11 min
02: Events and Conversion Tracking
28 min
03: Standard and Custom Reports
15 min
04: Explorations and Advanced Analysis
13 min
05: Mastering Google Analytics 4
7 min
01: Getting Started with Google Analytics 4
11 min
02: Events and Conversion Tracking
28 min
03: Standard and Custom Reports
15 min
04: Explorations and Advanced Analysis
13 min
05: Mastering Google Analytics 4
7 min
Final Quiz
Covers all 5 modules. Pass with 80% or higher to complete the course.
New To YouVersity?
This course is built from real YouTube videos, structured into modules with quizzes and progress tracking. Original creators keep every view and every ad dollar — courses just send them focused, motivated viewers.
- Structured modules
- Free to enrol
- Progress saved across devices
- Quizzes after each section
Ready To Start?
Begin the first module now. No credit card needed
Before You Decide
Playlists don't have quizzes, don't track progress, don't pull videos from multiple channels into a sequence, and don't give you a certificate. A playlist is a list. This is a course.
The videos are still free. What costs money is the structure around them: modules in the right order, quizzes built from the content, progress that follows you across devices, and a certificate at the end. You could piece all of that together yourself. Or you could have it built in minutes.
They're yours. Permanently. Every certificate you earned stays dated, valid, and shareable whether you're still subscribed or not. Cancelling doesn't touch anything you've already completed.
Install it from the Chrome Web Store. When you're on any YouTube video, click the YouVersity icon to save it to your library. Once you've saved enough, turn your library into a structured course. It's a second way to create courses: instead of typing a topic, you hand-pick the videos yourself.
The opposite. Videos stay embedded on YouTube. Every view in a course is a real view on their channel with their ads. We send them focused, motivated viewers who actually watch to the end. Creators keep everything they already earn, plus new traffic.
Probably not. Most people take two or three. At $9 a month, even one course is worth it compared to buying individually. The 30 is a ceiling, not a homework assignment.
Related Courses
Email Marketing from Scratch
Build an email marketing system from your first subscriber to your first sale. Learn list building, welcome sequences, newsletters, subject lines that get opened, and how to read your open and click rates. Finish able to run email for your own business or offer it as a service.
Mistura A.
Social Media Management
Learn to run social media accounts for businesses as a beginner. Master content planning, posting schedules, captions, basic analytics, and community engagement across Instagram, TikTok, LinkedIn, and Facebook. Finish able to manage an account professionally and pitch yourself as a social media manager.
Mistura A.
Advanced Excel for Data Analysts (Intermediate)
Take your Excel skills beyond the basics. This course covers complex formulas, pivot tables, Power Query, data modeling, and dynamic dashboards used by working data analysts. By the end, you'll be able to build self-updating reports and analyze large datasets efficiently.
Reinhard E.