Email Marketing from Scratch
Creator: Mistura Ayinde September 16, 2026What You'll Learn
- Structure concise, high-retention emails using an immediate opening reward, an actionable core insight under 200 words, a direct CTA, and a high-readership P.S. statement.
- Segment subscriber lists using opt-in qualifying data, such as business revenue or customer type, to send targeted messages that lift sales conversions.
- Write custom preview text to accompany subject lines and lift email open rates by leading with curiosity and value.
- Format and review email templates across desktop and mobile devices to prevent broken layouts and protect click-through rates.
- Manage subscriber list churn and re-engage dormant contacts without harming sender reputation or domain deliverability.
About This Course
This course teaches you how to build, segment, and monetize an email list from your very first broadcast. You will study practical email frameworks that turn existing leads into buyers, capturing the high leverage and returns of direct inbox follow-up without depending on social media algorithms. You will walk away able to draft clean, mobile-optimized emails using a tested structure: an immediate opening hook, a concise single-tactic body under 200 words, a clear call to action, and a strategic P.S. line. You will also learn how to segment subscribers by business criteria, customize preview text to lift open rates, and maintain domain deliverability while establishing a consistent sending schedule.
Who this is for: This course is for entrepreneurs, creators, and operators who want to start generating reliable revenue from an email list. No prior copywriting or email software experience is required—only a product, service, or business idea you are ready to communicate.
Modules
01: Introduction to Email Marketing
43 min
02: Setting Up Email Marketing Platforms
62 min
03: List Building and Marketing Funnels
26 min
04: Crafting Automated Welcome Sequences
36 min
05: Mastering Email Strategy and Sales
60 min
01: Introduction to Email Marketing
43 min
02: Setting Up Email Marketing Platforms
62 min
03: List Building and Marketing Funnels
26 min
04: Crafting Automated Welcome Sequences
36 min
05: Mastering Email Strategy and Sales
60 min
Final Quiz
Covers all 5 modules. Pass with 80% or higher to complete the course.
New To YouVersity?
This course is built from real YouTube videos, structured into modules with quizzes and progress tracking. Original creators keep every view and every ad dollar — courses just send them focused, motivated viewers.
- Structured modules
- Free to enrol
- Progress saved across devices
- Quizzes after each section
Ready To Start?
Begin the first module now. No credit card needed
Before You Decide
Playlists don't have quizzes, don't track progress, don't pull videos from multiple channels into a sequence, and don't give you a certificate. A playlist is a list. This is a course.
The videos are still free. What costs money is the structure around them: modules in the right order, quizzes built from the content, progress that follows you across devices, and a certificate at the end. You could piece all of that together yourself. Or you could have it built in minutes.
They're yours. Permanently. Every certificate you earned stays dated, valid, and shareable whether you're still subscribed or not. Cancelling doesn't touch anything you've already completed.
Install it from the Chrome Web Store. When you're on any YouTube video, click the YouVersity icon to save it to your library. Once you've saved enough, turn your library into a structured course. It's a second way to create courses: instead of typing a topic, you hand-pick the videos yourself.
The opposite. Videos stay embedded on YouTube. Every view in a course is a real view on their channel with their ads. We send them focused, motivated viewers who actually watch to the end. Creators keep everything they already earn, plus new traffic.
Probably not. Most people take two or three. At $9 a month, even one course is worth it compared to buying individually. The 30 is a ceiling, not a homework assignment.
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