Social Media Management
Creator: Mistura Ayinde September 16, 2026What You'll Learn
- Tailor content formats and messaging to match the specific algorithm priorities and audience expectations of platforms like Instagram, LinkedIn, TikTok, and YouTube
- Curate external media and user-generated content safely by securing proper copyright permissions and maintaining brand standards
- Craft mobile-friendly, single-objective calls to action (CTAs) that drive measurable traffic and conversions rather than vanity metrics
- Perform native social listening using search queries and hashtag tracking to monitor brand sentiment and industry trends without costly third-party software
- Calculate, monitor, and report monthly KPIs—including reach, impressions, engagement rate, click-through rate, and conversion rate—to guide strategy adjustments
About This Course
This course equips you with the operational frameworks and tactical workflows required to run professional social media accounts. You will examine how platform algorithms rank posts across networks like Instagram, LinkedIn, TikTok, and YouTube, while mastering the essentials of content curation, copyright compliance, and audience distinction between B2B and B2C brands. You will walk away prepared to build reliable publishing schedules using evergreen assets, implement focused calls to action that convert attention into site traffic, and monitor organic brand mentions using native search tools. By tracking and reporting core metrics like engagement rate, reach, click-through rate, and conversions, you will be able to prove tangible return on investment to your clients or stakeholders.
Who this is for: This course is designed for aspiring and practicing social media managers, marketing coordinators, and freelancers who want to move beyond basic posting into structured campaign management. You will benefit most if you already have basic personal or professional experience navigating primary social platforms.
Modules
01: Introduction to Social Media Management
45 min
02: Developing Social Media Strategy
24 min
03: Content Planning and Scheduling Tools
49 min
04: Community Engagement and Building
17 min
05: Social Media Analytics and Reporting
12 min
06: Social Media Sales and Pricing
17 min
01: Introduction to Social Media Management
45 min
02: Developing Social Media Strategy
24 min
03: Content Planning and Scheduling Tools
49 min
04: Community Engagement and Building
17 min
05: Social Media Analytics and Reporting
12 min
06: Social Media Sales and Pricing
17 min
Final Quiz
Covers all 6 modules. Pass with 80% or higher to complete the course.
New To YouVersity?
This course is built from real YouTube videos, structured into modules with quizzes and progress tracking. Original creators keep every view and every ad dollar — courses just send them focused, motivated viewers.
- Structured modules
- Free to enrol
- Progress saved across devices
- Quizzes after each section
Ready To Start?
Begin the first module now. No credit card needed
Before You Decide
Playlists don't have quizzes, don't track progress, don't pull videos from multiple channels into a sequence, and don't give you a certificate. A playlist is a list. This is a course.
The videos are still free. What costs money is the structure around them: modules in the right order, quizzes built from the content, progress that follows you across devices, and a certificate at the end. You could piece all of that together yourself. Or you could have it built in minutes.
They're yours. Permanently. Every certificate you earned stays dated, valid, and shareable whether you're still subscribed or not. Cancelling doesn't touch anything you've already completed.
Install it from the Chrome Web Store. When you're on any YouTube video, click the YouVersity icon to save it to your library. Once you've saved enough, turn your library into a structured course. It's a second way to create courses: instead of typing a topic, you hand-pick the videos yourself.
The opposite. Videos stay embedded on YouTube. Every view in a course is a real view on their channel with their ads. We send them focused, motivated viewers who actually watch to the end. Creators keep everything they already earn, plus new traffic.
Probably not. Most people take two or three. At $9 a month, even one course is worth it compared to buying individually. The 30 is a ceiling, not a homework assignment.
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